Data is everything in the modern world of marketing. Understanding who is seeing and engaging with your business is crucial when it comes to mapping your brand journey and converting sales. But how can you track this information?
One of the sleekest marketing tools you can deploy is the QR code, which ensures engagement with your brand owing to its interactive nature. The great thing about QR codes is that dynamic codes can track customer information, such as date, place, and number of views.
If you’re looking for a QR code that can help you with this process, you should try using a site such as OnlineQRcode.com, whose dynamic QR codes will track and collate data for you.
Why you need to track your QR code
There are many benefits to tracking the data from your QR code so you can analyse it, such as:
Real-time updates
No one wants to invest in a campaign for weeks without being able to optimize it. The data you will receive will be live, giving you regular information as to how successful your QR code is in funneling traffic in the right direction. This will allow you to adapt your advertising campaign swiftly.
Timing
You will be able to see whether there are any particular spikes in engagement on a particular date or at a certain time of the day, which is always useful information when you are considering supply and demand.
Geographical location
A dynamic QR code can tell you which locations it is being accessed from. This is particularly useful information for a large-scale multi-site campaign, as you will be able to log where you have the greatest likelihood of a return on investment.
On a more localized level, it could aid you with specific placements of advertising materials. For example, if you have invested, say, in a billboard, and one is performing significantly better than another, you can adapt to this and direct your resources toward the more effective site.
Try A/B marketing
A/B marketing is when you test multiple ideas out and learn which of them is the most successful for selling your product. It requires the use of analytics throughout the campaign in order to judge which of your methods is having the greatest success.
This works well with QR codes as you can always supply two different codes and gauges, which is garnering the most interest and leading to a higher sales conversion rate. You can then move forward using the method from the more successful QR code.
Operating systems information
Another source of data you could look at is the operating system on which your QR code is being accessed. This could help you refine your own materials and even your marketing strategy if you find there is a skew towards one system in particular.
If your e-commerce business focuses on technology, this will be an invaluable tool as you will be able to adapt your materials to the system that is most prolific in your data.
Reach
Knowing how many people are accessing and viewing your advertisements can be tricky, but with a dynamic QR code, you can at least track how many unique scans your code is receiving. While this will not tell you the exact scope of your advertisement, it will enable you to have a better idea as to how much genuine interest there is in your product or service.
How this will benefit your marketing
The old adage that knowledge is power so often sticks because it is true — knowing more about how your customer is accessing your information can help you take control of your campaign so no time is wasted on an ineffective method.
Being aware of what is and is not performing well can give you the opportunity to refine your overall approach, potentially targeting some areas or changing your focus in certain areas.
An additional benefit of opting for a dynamic QR code is that it can be edited over time, enabling you to change your campaign’s links without needing to replace all of your print marketing. So whether you are taking a new direction or have simply noticed an error that needs fixing, you can rest assured that this can be easily rectified.
The process
Making a QR code has never been easier. You can generate one using a website that specializes in dynamic codes, uploading whatever you need to your link, whether it is social media channels, a website URL, a PDF, or any other number of features.
Then, once your code has been generated, you will be able to download metrics on its performance in terms of engagement, which will give you the opportunity to make informed decisions when it comes to marketing.
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