Not Just Analytics: Simplifying Instagram Growth with Actionable Insights

Instagram is used for photo sharing, personal branding, business visibility, and audience engagement. Understanding profile performance requires data beyond just posting frequency. This creates a need for tools that organize and explain social media metrics.

What is “Not Just Analytics”?

Not Just Analytics is a web-based platform that analyzes Instagram profiles using publicly available metrics. It was launched in 2018 under the name Ninjalitics and later rebranded. The platform is based in Milan, Italy.

It provides data such as follower trends, engagement rates, and posting activity. The interface is structured to support users without a background in data analysis. Instead of relying on technical charts or complex terminology, the platform presents information in a simplified format intended for general use.

Core Features of Not Just Analytics

The platform is designed around Instagram and offers several powerful features:

• Profile Audits: Enter any public Instagram handle and instantly receive a detailed analysis of profile performance, including follower trends, engagement rate, post frequency, and content strength.
• Content Performance Breakdown: Each post is analyzed based on likes, comments, reach, and saves, helping users identify what type of content resonates most with their audience.
• Business Insights: Standard and Pro plans unlock up to 12 months of historical data, ideal for tracking campaign performance and seasonal trends.
• Automatic Reports: Users can export branded PDF reports, add comments, and include their logos. These reports are especially helpful for agencies managing multiple clients.
• Multi-Profile Management: Whether you're a solo creator or running a digital agency, you can manage up to 20 profiles under a single account, depending on the plan.
• Client Access: Pro users can directly connect to client profiles, ensuring seamless analytics without needing to share account passwords.

Who is it Designed For?

Not Just Analytics is designed to support a wide range of Instagram users across diverse content categories. These include food, travel, beauty, sports and fitness, lifestyle, parenting, business, music, and photography. The platform provides structured insights that align with the specific characteristics of each niche, allowing users to interpret performance metrics relevant to their content type. This categorization helps streamline the analysis process for users managing profiles with different thematic focuses.

Pricing Plans

Not Just Analytics offers three pricing tiers suitable for users at different stages of their Instagram journey:

All prices exclude VAT. Additional co-workers can be added to the Light and Standard plans. The Pro plan includes collaboration with two teammates.

What Makes It Different?

While many tools in the market focus on raw data, Not Just Analytics focuses on clarity. Its key differentiators include:

• Simplicity Over Jargon: Reports and metrics are explained in everyday language.
• No Instagram Login is required for Basic Audits: Just enter a username and get instant access to public analytics.
• Human-Centric Design: Designed with non-technical users in mind, making it easy for influencers and small business owners to adopt.
• Automatic, Shareable Reports: Export reports with your branding and insights—ideal for client presentations or internal reviews.

Support and Resources

Users can access the platform’s support via the contact page, which includes a direct message form and email access. The blog regularly shares valuable insights into Instagram's ever-changing dynamics, helping users stay ahead of algorithm shifts and best practices.

Key Takeaway

Not Just Analytics is structured to present Instagram data in a simplified and organized format. It is used by individuals managing personal accounts, businesses reviewing profile performance, and agencies handling multiple clients. The platform focuses on delivering reports that are easy to interpret, aiming to assist users in understanding their activity and audience engagement through available metrics. Its interface and pricing structure are designed to accommodate different user needs without requiring advanced technical knowledge.