If you have a Google TV, here’s some exciting news—you can now watch live TV for free without signing up for anything.
Yep, completely free.
Google has added a new section called Freeplay. It gives you access to over 800 live channels without needing a cable connection or subscription. You don’t even have to log in.
From news and sports to movies and kids’ shows—everything is sorted and ready to stream right from your home screen. It feels like using a modern version of cable TV but without the monthly bill.
These channels are ad-supported, which means you’ll see occasional commercials. But in return, you get to watch a wide variety of content without paying a rupee.
Google has teamed up with Xumo, a platform that handles all the ads on Freeplay. This way, content remains free, while Google and Xumo earn from advertisers.
Another great feature: you can now access your Google Home panel directly from your TV. Want to dim your living room lights or check your front door camera? No need to pull out your phone—just use your TV remote.
To open it, press the Settings button on your remote, and you’ll find the Google Home shortcut there.
Coming soon to Walmart’s Onn 4K Pro streaming box is a special feature—a customizable Magic Button.
It’s a star-shaped button on the remote that you can set to open your favorite app, channel, or playlist. No more clicking through menus every time. Just press and go.
Google TV is evolving into much more than just a platform to stream your favorite shows. With Freeplay offering over 800 live channels, smart home controls right from your remote, and a customizable Magic Button on the way, it’s clear that Google wants your TV to be the center of everything—entertainment, convenience, and control. You don’t need subscriptions, logins, or fancy hardware. Just switch it on, explore what’s new, and enjoy a smart, effortless experience built around how you actually watch and live.
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